ROOT Brands: Company, founders, products and business model explained

ROOT Brands is an international social sharing community platform. Within a short space of time, over one hundred thousand customers from more than 60 countries have joined.

ROOT Brands was founded on February 2, 2020 in Nashville, Tennessee, by Clayton Thomas and Dr. Christina Rahm. The goal was to create a business model that combines products, community and personal referrals.

The vision behind ROOT Brands

"We don't believe in overnight success," explains Clayton Thomas. What at first glance appears to be a quick breakthrough is actually the result of long-term preparation.

ROOT does not see itself as a traditional company, but as a system. It is based on experience, knowledge and genuine relationships between people.

To date, over 100,000 customers and around 10,000 Brand Ambassadors have been reached worldwide. The company is active on several continents and is growing continuously.

Scientific approach and product philosophy

The scientific management lies with Dr. Christina Rahm, Chief Science Officer and co-founder. The focus is on supporting natural body processes and reducing environmental pollution.

ROOT expressly does not claim to cure diseases. The products are designed to support the body in detoxification, regeneration and performance.

All formulations are based on strict quality controls, specialized production facilities and batch-related tests according to international standards.

Product lines and focus areas

ROOT Brands covers several product categories:

• Detoxification and Environmental Stress
• nutritional supplements
• Regeneration and anti-aging
• Skin care
• Coffee and lifestyle products

One particularly well-known product is Clean Slate. Other product lines take a holistic approach to the body and the environment.

The social sharing and affiliate model

ROOT Brands uses a multi-level affiliate system. It is based on real product consumption and personal recommendations.

Entry is free of charge via a customer account. Users can optionally become Brand Ambassadors after gaining their own product experience.

Commissions are only generated through actual use. There is no obligatory upfront investment or storage.

Community instead of traditional marketing

ROOT does not primarily invest in advertising, but in its community. The focus is on personal recommendations and authentic testimonials.

This system is referred to internally as the ROOTiverse. It combines products, people, training and digital communication.

In addition, there are regular live events, training formats and international video content.

Holistic approach of body and responsibility

ROOT takes a holistic approach. Health is considered in the interplay of environment, lifestyle and mental balance.

Dr. Christina Rahm emphasizes the importance of personal responsibility. The aim is to empower people to make conscious decisions for themselves.

Conclusion

ROOT Brands combines community, products and recommendations to create a modern social sharing model.

The focus is on real use, transparency and long-term thinking. Instead of short-term promises, ROOT focuses on sustainable structures and organic growth.